It can be difficult for the average business owner to determine if his website is actually effective at bringing in new clients and customers. Even popular websites with quite a bit of activity might still not be converting traffic into paying customers. Read ahead for a closer look at some of the metrics that all business owners should keep an eye on and a few signs that it might be time to contact a Baltimore SEO firm for professional assistance.
The total amount of traffic that visits your business’s site is generally the first number that you and your marketing team will take a look at. No matter how eye-catching your website might be, all of your hard work will be for nothing if you are not attracting visitors. For businesses with brick and mortar storefronts, it will be important to consider local SEO in Baltimore. This marketing tactic is designed to attract local customers that use your website as the first touchpoint before heading into your store.
The Source of Your Traffic
Understanding exactly where your traffic is coming from will give you a good look at the effectiveness of your off-site advertising. Bringing in traffic through paid links and advertisements will provide a temporary boost to your numbers, but your long-term goal should be to attract as many visitors as possible through organic searches. Over time, you will also want to keep an eye on the amount of traffic coming from your social media accounts.
A bounce takes place when a visitor leaves a site after viewing just one page. While this is not the only metric that you should be concerned with, it is generally seen as one of the better ways to measure the effectiveness of your on-site and off-site optimization. Bounces often occur when you are targeting the wrong keywords, your site takes too long to load, your site’s layout is confusing, or your links are misleading.
In addition to these three metrics, business owners should also track the number of repeat visitors that their site receives, mobile traffic, how long traffic is on the site, and which landing pages are the most effective. You can do all these more efficiently with the help of professionals like Enhance Traffic Marketing.
5 Reasons Visitors Leave Your Website. Website Magazine.